&lt;b&gt;Eyes uncompromised&lt;/b&gt;&lt;br /&gt;&lt;br /&gt;&lt;b&gt;One-of-a-kind performance all-in-one convenience.&lt;/b&gt;&lt;br /&gt;Wider brighter lens built-in OLED viewfinder with ZEISS T* coating BIONZ X processor and much more. It&#39;s all here in a sleek package that&#39;s easy to carry and a pleasure to use.&lt;br /&gt;&lt;br /&gt;&lt;b&gt;Brighter wider lens&lt;/b&gt;&lt;br /&gt;ZEISS lens with 24mm wide-angle shooting and a large aperture even in zoom.&lt;br /&gt;&lt;br /&gt;&lt;b&gt;Electronic viewfinder (EVF)&lt;/b&gt;&lt;br /&gt;Shoot with the high-precision built-in OLED viewfinder with ZEISS T* coating.&lt;br /&gt;&lt;br /&gt;&lt;b&gt;Top-quality video&lt;/b&gt;&lt;br /&gt;Full-pixel readout at 50 Mbps plus high resolution XAVC S movie recording.&lt;br /&gt;&lt;br /&gt;&lt;b&gt;Shoot wider and closer&lt;/b&gt;&lt;br /&gt;&lt;br /&gt;&lt;b&gt;Get the giant panoramaor the perfect closeup.&lt;/b&gt;&lt;br /&gt;Of renowned ZEISS manufacture the Vario-Sonnar T* 24-70mm F1.8-2.8 lens provides great flexibilityletting this premium digital camera shoot wide close and with convenient zoom.&lt;br /&gt;&lt;br /&gt;&lt;b&gt;The 24mm wide-angle advantage&lt;/b&gt;&lt;br /&gt;Shooting panoramic? Or a large building you cant step back from? No problem.&lt;br /&gt;&lt;br /&gt;&lt;b&gt;Versatile lens for macro capabilities&lt;/b&gt;&lt;br /&gt;Bright 70mm zoom with F2.8 aperture permits a 30cm (12) working distance.&lt;br /&gt;&lt;br /&gt;&lt;b&gt;Advantages of an electronic viewfinder&lt;/b&gt;&lt;br /&gt;An electronic viewfinder is the choice of many serious photographers since they can hold the camera rock-steady right up to their eye while accurately and quickly composing a shot.&lt;br /&gt;&lt;br /&gt;&lt;b&gt;Crisp images for composition&lt;/b&gt;&lt;br /&gt;In this OLED Tru-Finder EVF the high-contrast high-resolution electronic display boasts some 1440 K dots that are clear right up to the edges for distraction-free work.&lt;br /&gt;&lt;br /&gt;&lt;b&gt;Excellent optics&lt;/b&gt;&lt;br /&gt;Not only does the ZEISS T* coating help cut glare for reduced eye-fatigue the entire viewfinder is designed to minimise blurring caused by eye shake.&lt;br /&gt;&lt;br /&gt;&lt;b&gt;EVF is ready when you are&lt;/b&gt;&lt;br /&gt;Turn on your camera and start composing the shotall in a moment. Popping up the electronic viewfinder automatically activates the camera so you are ready to go instantly.&lt;br /&gt;&lt;br /&gt;&lt;b&gt;Superb image quality&lt;/b&gt;&lt;br /&gt;Thanks to the versatile ZEISS lens 1.0-type sensor and extremely fast processor shoot low-light challenges to stunning wide-angles and get exactly the shot you envision every time.&lt;br /&gt;&lt;br /&gt;&lt;b&gt;Fixed ZEISS Vario-Sonnar T* lens&lt;/b&gt;&lt;br /&gt;ZEISS Vario-Sonnar T* 24-70mm lens with fast F1.8-2.8 aperture.&lt;br /&gt;&lt;br /&gt;&lt;b&gt;20.1MP Exmor R CMOS sensor&lt;/b&gt;&lt;br /&gt;1.0-type back-illuminated Exmor R CMOS sensor for high resolution low noise.&lt;br /&gt;&lt;br /&gt;&lt;b&gt;Superior processing&lt;/b&gt;&lt;br /&gt;Advanced image-processing engine for superior detail and texture rendering.&lt;br /&gt;&lt;br /&gt;&lt;b&gt;Four times more light&lt;/b&gt;&lt;br /&gt;&lt;br /&gt;&lt;b&gt;Better light capture with a back-illuminated sensor.&lt;/b&gt;&lt;br /&gt;Without metal wiring in the front (I) Sonys design creates a light-capturing area approximately four times larger (II) than that of standard sensors (III).&lt;br /&gt;&lt;br /&gt;&lt;b&gt;Capture all the details with BIONZ X&lt;/b&gt;&lt;br /&gt;With BIONZ X enhanced detail reproduction and diffraction-reducing technology reproduce fine lines more clearly and sharply. You get reduced blur from light points especially at small apertures.&lt;br /&gt;&lt;br /&gt;&lt;b&gt;Filled with features&lt;/b&gt;&lt;br /&gt;&lt;br /&gt;&lt;b&gt;Compact lightweightand fully loaded.&lt;/b&gt;&lt;br /&gt;With a built-in electronic viewfinder class-leading sensor bright ZEISS lens and more packed into a sleek aluminium body the RX100 III continues to raise the bar for premium compact cameras.&lt;br /&gt;&lt;br /&gt;&lt;b&gt;Movie moguls made here&lt;/b&gt;&lt;br /&gt;&lt;br /&gt;&lt;b&gt;Skateboard shortor film festival favorite? Shoot it now.&lt;/b&gt;&lt;br /&gt;Whatever your vision multi-format shooting and simultaneous recording features of the RX100 III will help put it on the screen while the Intelligent Active Mode cuts camera shake for pro results.&lt;br /&gt;&lt;br /&gt;&lt;b&gt;Full-pixel readout&lt;/b&gt;&lt;br /&gt;Get full-pixel readout at 50 Mpbs plus high-resolution XAVC S movie recording.&lt;br /&gt;&lt;br /&gt;&lt;b&gt;Top-quality recording&lt;/b&gt;&lt;br /&gt;XAVC S enables beautiful video recording with a very high bit-rate.&lt;br /&gt;&lt;br /&gt;&lt;b&gt;Dual video recording&lt;/b&gt;&lt;br /&gt;Simultaneously record top-quality AVCHD or XAVC S and web-friendly MP4 formats.&lt;br /&gt;&lt;br /&gt;&lt;b&gt;Handle every challenge with multiple AF&lt;/b&gt;&lt;br /&gt;&lt;br /&gt;&lt;b&gt;Fast moving or slowly smiling catch the decisive moment.&lt;/b&gt;&lt;br /&gt;A wide range of autofocus (AF) capabilities let you concentrate on your subject not your equipment; two of them are outlined below.&lt;br /&gt;&lt;br /&gt;&lt;b&gt;Motion-tracking autofocus&lt;/b&gt;&lt;br /&gt;Lock-on AF keeps the frame size matching the subject size for improved tracking.&lt;br /&gt;&lt;br /&gt;&lt;b&gt;Eye autofocus&lt;/b&gt;&lt;br /&gt;Eye AF detects and focuses on the eyeeven if the subject is partially turned.&lt;br /&gt;&lt;br /&gt;&lt;b&gt;Manual focus and custom settings&lt;/b&gt;&lt;br /&gt;Between the wide variety of manual options and a custom button you can quickly bring more creative control to every shot.&lt;br /&gt;&lt;br /&gt;&lt;b&gt;Manual focus (MF) options&lt;/b&gt;&lt;br /&gt;MF Assist (enlarging the image) and other features make manual focus easier.&lt;br /&gt;&lt;br /&gt;&lt;b&gt;Make your camera an extension of yourself&lt;/b&gt;&lt;br /&gt;Assign up to 42 functions to the C custom button for personalized control.&lt;br /&gt;&lt;br /&gt;&lt;b&gt;Snap tap and share.&lt;/b&gt;&lt;br /&gt;Wi-Fi and NFC (Near Field Communication) enable the wireless transfer of photos or movies to NFC-compatible televisions and Android smartphones and tablets.